Release TrackerNew bourbon & whiskey label approvals
Every new label, spotted weeks or months before the bottle reaches shelves. Newest first. How it works
Monday, August 3110 labels
Bardstown Bourbon Co.Finished in Cherry and Oak Barrels RyeStraight rye whisky from Kentucky
Heaven HillSelect StockOther straight whisky from Kentucky
Frank AugustRyeStraight rye whisky from Kentucky
Lost LanternMcCarthy's Peated Oregon American Single Malt WhiskeyAmerican single malt whiskey from Oregon
Seelbach'sStill AustinStraight bourbon whisky from Florida
Seelbach'sFrey RanchStraight bourbon whisky from Florida
Lost LanternGeorge Dickel BourbonStraight bourbon whisky from Vermont
Lost LanternGeorge Dickel RyeStraight rye whisky from Vermont
Limestone Branch DistilleryBardstown Collection BourbonStraight bourbon whisky from Kentucky
Heaven Hill DistilleryBardstown Collection BourbonStraight bourbon whisky from Kentucky
Friday, August 282 labels
Thursday, August 271 label
Wednesday, August 267 labels
Still Austin WhiskeyDistillery Reserve SeriesWhisky from Texas
Frank AugustCase Study: 08 | Winter Wheated Reserve BourbonStraight bourbon whisky from Kentucky
Castle & Key70th Annual St. James Court Art ShowStraight bourbon whisky from Kentucky
New RiffBourbonStraight bourbon whisky from Kentucky
Woodford ReserveDistiller's Select BourbonStraight bourbon whisky from Kentucky
Westward WhiskeyWest Coast ToastAmerican single malt whiskey from Oregon
Jefferson'sOcean Voyage 37Straight bourbon whisky from Kentucky
Tuesday, August 254 labels
Lost LanternBroad Branch Distillery RyeStraight rye whisky from Vermont
Sonoma Distilling CompanyMade With Cherrywood Smoked Malted Barley BourbonStraight bourbon whisky from California
Sonoma Distilling CompanyMade With Cherrywood Smoked Malted Barley RyeStraight rye whisky from California
Westward WhiskeyRasputin CaskAmerican single malt whiskey from Oregon
Monday, August 248 labels
Misunderstood Whiskey Co.Greetings From Dallas Texas BourbonStraight bourbon whisky from Kentucky
Misunderstood Whiskey Co.Greetings From Hoboken Texas BourbonStraight bourbon whisky from Kentucky
Misunderstood Whiskey Co.Greetings From Houston Texas BourbonStraight bourbon whisky from Kentucky
Misunderstood Whiskey Co.Hometown Series BourbonStraight bourbon whisky from Kentucky
Misunderstood Whiskey Co.BourbonStraight bourbon whisky from Kentucky
Misunderstood Whiskey Co.Asbury Park BourbonStraight bourbon whisky from Kentucky
WellerAged 12 YearsStraight bourbon whisky from New York
Barrell BourbonFrench Toast(ed)Straight bourbon whisky blends from Kentucky
Friday, August 211 label
Thursday, August 203 labels
Tuesday, August 181 label
Monday, August 171 label
Friday, August 148 labels
Blanton'sStraight from the BarrelStraight bourbon whisky
Blanton'sStraight from the BarrelStraight bourbon whisky
Blanton'sStraight from the BarrelStraight bourbon whisky
Blanton'sStraight from the BarrelStraight bourbon whisky
Blanton'sStraight from the BarrelStraight bourbon whisky
WellerAged 12 YearsStraight bourbon whisky
High WestA Midwinter Night's DramStraight rye whisky blends from Utah
W.l.weller10 Years OldStraight bourbon whisky
Thursday, August 132 labels
Wednesday, August 125 labels
Brotherhood & Valor9.11 Never Forget BourbonStraight bourbon whisky from Kentucky
J.T.S. BrownBourbonStraight bourbon whisky from Kentucky
Buffalo TraceSingle Oak Project Barrel# 167Straight bourbon whisky
Buffalo TraceSingle Oak Project Barrel# 152Straight bourbon whisky
PenelopeFcancer Blended WhiskeyStraight whisky blends from Missouri
Tuesday, August 113 labels
Monday, August 109 labels
15 StarsArtisan Collection Blended BourbonStraight bourbon whisky blends from Kentucky
15 StarsArtisan Collection BourbonStraight bourbon whisky from Kentucky
Four BranchesMiter Foundation BourbonStraight bourbon whisky from Kentucky
Four BranchesDouble Oak Finish BourbonStraight bourbon whisky from Kentucky
Four BranchesMemorial Reserve BourbonStraight bourbon whisky from Kentucky
Buffalo TraceSingle Oak Project Barrel# 184Straight bourbon whisky
Buffalo TraceSingle Oak Project Barrel# 88Straight bourbon whisky
W.l.weller19 Years OldStraight bourbon whisky from California
PenelopeFuck Cancer Blended WhiskeyStraight whisky blends from Indiana
Wednesday, August 512 labels
Buffalo Trace Single Oak Project Barrel# 40Straight bourbon whisky from California
Buffalo TraceSingle Oak Project Barrel# 24Straight bourbon whisky from California
Four Roses120th AnniversaryBourbon whisky from California
Parker's HeritageAged 27 YearsStraight bourbon whisky from California
Parker's HeritageCask StrengthStraight bourbon whisky from California
Parker's HeritageGolden AnniversaryStraight bourbon whisky from California
Van WinkleFamily Reserve 18 Years OldStraight bourbon whisky from California
Jefferson'sPresidential Select 17 Years OldStraight bourbon whisky from California
Old Rip Van Winkle12 Years OldStraight bourbon whisky from Kentucky
Wild TurkeyGold FoilStraight bourbon whisky from California
Four RosesAnthologyStraight bourbon whisky from Kentucky
High WestRendezvous Barrel SelectStraight rye whisky blends from Utah
Tuesday, August 41 label
Monday, August 33 labels
How the Release Tracker works
What is the Release Tracker?
DoubleOak's Release Tracker follows new bourbon and whiskey on the way to shelves. It starts at the earliest public signal, the day a bottle's label is approved, so you can see a release coming long before it lands. Set a bounty in the app and you'll get an alert when a hunter spots it near you.
What is a TTB label approval?
Every bottle of whiskey sold in the US needs its label approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) first. The approval is called a COLA, a Certificate of Label Approval. Brands file them ahead of a release, so new approvals are one of the earliest public signs of what is coming.
Does an approved label mean the bottle is coming out?
Not on any set date. Some bottles reach shelves within weeks of approval, some take months, and some never ship. Brands also re-file labels for new sizes, proofs or batches, so an approval can be a new release or a new version of an existing one.
How often is this page updated?
Every day. New approvals usually appear here within a few days of the TTB approving them. Each label is dated by its approval day.
Where does the data come from?
The TTB's public COLA registry, which publishes the approved label artwork. Every label page links to its official TTB record, and where we can, we match the label to its distillery and to the bottle in DoubleOak's catalog. DoubleOak is not affiliated with the TTB.